IMPULSIVE BUYING

 


Impulsive buyers are individulas who have a tendency of buying things just for tye sake of it. They had not planned to buy.

They just buy for the  sake of it because whatever they purchase is not a need. 


Right now, everyone is in the festive season and so much buying is ongoing. Right now it might be minimal due to the strain on our pockets as a result of Covid 19 effects on the economy. But normally people are:

-travelling from urban to Rural aeas with a lot of shoppings


  • buying clothings and shoes.
  • buying groceries too.


In the end you will be left wondering why you spent so much cash on such items and the mind keeps reflecting on how you spent the cash. Oftenly, you may misuse  money at at times it leaves you frustrated and even it may bring quarrels at houses.

WHAT CAUSES IMPULSIVE BUYING.

  • The feeling of not wanting to miss out . For instance unaenda Supermarket you get sanitary towels on offers or a soda with an offer. Not wanting to miss out you just pick tem although you initially did not intend to. Its not a bad idea to get a discounted item and the shop  keepers want this so that they can make profits. Otherwise , why would they put thm on offers?
  • KUJIBAMBA.After a heavy day i am always thinking of choclate or ice-cream to lighten my moods. Hence i go against my budget just to buy that ice.And thats impulsive buying for the sake of enjoyment.
To stock pile. When one feels that they are running low of stock, they are likely to stock things up. Such are people who suffer anxiety when the stock of items is running low and to satisfy themselves psychologically, they do so.

ANYONE CAN UNDERGO IMPULSE BUYING BUT MOSTLY THOSE THAT STOCK BUY ARE:

  1. Extroverts due to their outgoing tendency and desire to try new things.
  2. People who feeels buying will boost their status or complete them as they lack confidence over themselves.






HOW DO YOU KNOW YOU ARE AN IMPULSIVE BUYER?

  1. You keep purchasing things at a spur of a moment without having planned.
  2. You can disrupt your budget just to bu an item you recently saw.                                                                                    HOW DO WE CURB THIS?
  • Do a budget that you can manage
  • Accept the fact that you have an issue with buying. This makes you  understand and decide on thebest plan to help you out
  • Carry a shopping list with you
  • Dont shop just for the sake of it, unless it is necessary
  • Tthink

Comments

  1. i406December 17, 2021 at 5:12 AM

    What i just needed to know on this festival season.. awesome piece ��

    ReplyDelete
  2. AnonymousJanuary 24, 2022 at 1:44 AM

    thanks

    ReplyDelete

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